Pokemoto, Muscle Maker Inc.'s Hawaiian poke bowl concept, has opened its first New York location in White Plains, two days after making its Texas debut in Highland Village.

"Texas is a brand new market for the brand; and now we're back in the northeast with the White Plains, NY opening," CEO Michael Roper said in a company press release. "The recent openings and Pokemoto locations under construction represent 16 states on the map for Pokemoto. Just a few weeks ago in 2022, we announced crossing the threshold of 55 franchise agreements signed.

Pokemoto has locations in Connecticut, Massachusetts, Florida, Maryland, Virginia, Rhode Island, New York, New Jersey, Pennsylvania, Tennessee, Texas, South Carolina, Georgia, Mississippi, Kansas and California.

"We're building the Pokemoto pipeline and each new opening (literally) opens the door for prospective franchisees to experience the brand and most importantly fall in love with our delicious food," Roper said. "We're definitely seeing the fruits of our labor in franchising momentum and overall brand recognition. Our sales team is zeroing in on entrepreneurs who are interested in a low cost of entry, ease of operations and a unique opportunity outside of your standard burgers, pizza and sandwiches. We closed 2022 strong and we're riding the wave into 2023. I look forward to sharing more updates on new location openings in the near future."

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