Muscle Maker, Inc.'s announced that it has opened its doors in White Plains, NY. This announcement comes two days after the unveiling of the brand's first Pokemoto opening of 2023, in Highland Village, TX. The two openings account for two new states on the map for the company; sixteen states in total.

Located at 240 Main Street in White Plains, NY this Pokemoto location serves up poke bowls, salads, burritos, fruit and milk boba teas, hand-held musubis and more via dine-in, takeout and 3(rd) party online ordering. The White Plains trade area is an affluent market nestled in Westchester County and is bustling with foot traffic from medical facilities, retail shopping, dining, condominiums and apartment buildings. The area is dense and full of the brand's target demographic of Millennials and Gen-Zs.