SABMILLER PLC 
By 13 January 2012
/Velké Popovice - January 11, 2012/ Record-breaking 28,496 visitors came to Velké Popovice brewery while tracing the steps of the brewery's mascot, the Billy-goat. That is an annual increase of more than 50%. Traditionally, domestic and Russian tourists came to visit the brewery. They are attracted to the brewery not only because of the rising popularity of Velké Popovice beer but also because of the attractive accompanying program and a number of new attractions being offered to the tourists by Velké Popovice Kozel beer brand every year.
The nearly 50% increase in the number of visitors coming to Velké Popovice brewery justifies the investments into the interior space and guided tour. "This year, we are bringing new attractions as well. During the fall, we have extended the tour by the area where the visitors may witness the process of fermentation and maturation of our beer. Because of that, our visitors can now sample Velkopopovický Kozel beer in the unique environment. We have further built a tunnel that connects the cellars with the bottling plant. We will ceremonially open this section of the brewery at the beginning of this tourist season," uncovered the plans Eva Krš
