"To take the next step toward the vision of being the center of gravity for the European rug industry, we need to develop a clear and well-known brand. Our updated brand positioning clarifies what we want to offer our customers and the new visual identity connects to the craftmanship behind our products which we find important. The updated visual identity is only the first step, but something that we are proud to now introduce externally", says
With the communication platform "Set the Scene"
"Even if few of us thinks about it, the rug sets the mood of a room in a subtle but yet clear manner. A correctly selected rug ties together the interior design and makes the different parts harmonize with each other. Regardless of what style one wants to create, it all becomes easier if one starts with the foundation, i.e., from the bottom. We want to highlight the rug's position as the scene where life happens", says
The new communication platform is developed in cooperation with the creative duo Petter Ödeen and Per Forssberg. The rollout of the communication platform will happen continuously during the spring with the new visual identity as the first step and followed by new image and text materials in addition to updates to the web-shop.
For additional inspiration, we refer to www.instagram.com/rugvista, www.facebook.com/rugvista, www.pinterest.se/rugvista and welcome visitors to our web-shop www.rugvista.se and our showroom at the shopping center Emporia in Malmö.
Contact information
Ulrika.klinkert@rugvista.se
Michael.Lindskog@rugvista.se
InvestorRelations@rugvistagroup.com
About Rugvista
The business is divided into three segments: Private consumers (B2C), Business consumers (B2B), and Marketplaces & Other (MPO). The B2C segment represents the consumer market and is
https://news.cision.com/rugvista/r/rugvista-develops-its-brand-positioning-and-introduces-the-communication-platform--set-the-scene-,c3694817
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https://news.cision.com/rugvista/i/bild-new-rugvista-logotype,c3131400
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