OpenDNA Limited has entered into an agreement appointing a dedicated distributor in China for the sales and distribution of its Artificial Intelligence and Machine Learning technology. OpenDNA has appointed Qingdao Edge Technology Company Limited to market and sell the OpenDNA AI platform on a non-exclusive basis in China where online consumers generate much of the world's digital data, which is the key ingredient for the successful application of AI platforms. The OpenDNA hyper personalisation and profiling Artificial Intelligence System provides personalised real-time, targeted marketing allowing brands to better market products to consumers based on their profiles and behaviours. The platform is expected to have wide application in China where consumers are early and eager tech adopters, which is reflected by smartphone penetration rates across China. Industry forecasts show that in 2019 the country will account for over 55.8% of all online retail sales globally. The AI platform developed and owned by OpenDNA builds and maps user interests in apps and web platforms they use, creating psychographic maps of users' interests and enriching that information with 3rd party information predicting and delivering information that is relevant to each individual user based on their profile and previous behaviour. China has been identified by PwC and McKinsey Global Institute as having the most to gain from AI technologies as it is expected to assist the country to improve its productivity levels. The sector has strong government support in China.