Meluka Honey has entered into an agreement with OpenDNA Limited to provide marketing and sales support for its range of honey products into the Chinese market. OpenDNA's artificial intelligence technology provides realtime personalised market analysis and sales support. The RooLife online ecommerce platform specialises in selling high quality Australian products into China. The term of engagement for marketing and distribution of Meluka Honey's products is for an initial 12 month period with the option to extend for a further 12 months. Commencing marketing and distribution with OpenDNA is a significant step in establishing the Meluka brand in the Asian markets. Two of the key factors driving the Chinese market are its strong belief in the natural medicinal properties of honey coupled with its trust in the quality and safety of Australian made products, both strengthening demand. Global Industry Analysts Inc., USA reported that global consumption of honey is projected to exceed 2.8 million tonnes by 2024. Future growth will be driven by both food and nonfood uses of honey. Volume gains in the market will come from growing consumer interest and knowledge of the medicinal use of honey and its value as a premium ingredient in the nutraceutical and functional food industry.