RooLife Group Ltd. announced that its appointment by Hangzhou, P.R.C. based Alipay.com Co Ltd. as a Marketing Partner for Alipay's online platform and services. The marketing cooperation agreement entered into between the company and Alipay, appoints RooLife to provide services for businesses enabling them to list, promote and sell via Alipay's platform. RooLife's role is to facilitate businesses being able to market and sell to Chinese shoppers by working with merchants and retailers globally, with a focus in Australia, to deliver online store management, creation and management of marketing content, activation and onboarding of retailers and merchants, promotions and online coupon management and data analysis. The Agreement will further allow RooLife to provide digital marketing for brands seeking to engage with Chinese consumers by delivering customised Chinese-language advertisements, promotional material and online recommendations to Alipay's online customer base. The contract is for a term of one year and automatically renews annually until either party terminates with 30 days’ notice ahead of the annual auto renewal. RooLife will be responsible for actively managing merchant's marketing information on the Alipay marketing platform and connecting merchants to Chinese consumers. As part of the engagement RooLife is provided access to Alipay's Marketing Platform to conduct direct marketing to Chinese customers on behalf of brands and retailers connecting to Chinese shoppers who actively seek out and use coupons in mobile apps for purchases. It is RooLife's role to drive digital engagement for its merchants and vendors. Revenue to be derived from the services the company will provide potential merchants who use the Alipay platform cannot be reliably estimated at this point. However, the Company expects increasing demand from Chinese consumers for high quality, safe and healthy products will benefit Australian and other international businesses seeking to use the platform, which in turn will benefit the company. Alipay advises it will dedicate resources and incur expenses to deliver its Marketing Platform to RooLife, merchants and users and Alipay may charge RooLife a platform fee in the future and if so, requires to give 90 days prior notice to RooLife before the charges come into effect.