Killi Ltd. Partners with Retargetly to Deliver Verified and Consented Data in International Markets
January 19, 2021 at 07:56 am
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Killi Ltd. partners with Retargetly to offer verified and unique data sets through all its platforms that will allow buyers to create more comprehensive user profiles. Privacy laws are evolving and the market demands high quality data that complies with all current regulations. In this context, Killi, a global leader in data and consumer privacy, partners with Retargetly, a leading data intelligence platform in Latin America, to deliver 1st-party and consensually given data for brands, agencies and publishers in international markets. Through this partnership, Killi will use Retargetly's platform to distribute its Fair-Trade DataTM, which is data that compensates the end consumer. Anytime a Killi audience is purchased, fair compensation is redistributed back to the Killi consumer that provided their data. By incentivizing consumers to share data, Killi gets access to more intimate data sets, which translates into data that is not only consented but that a buyer can feel good about buying. Keeping up with new laws, increasing consumer loyalty and innovating at the same time is both a challenge and a necessity. A study showed that 71% of consumers would stop doing business with a company if it gave away sensitive data without permission, which leads us to believe that providers that put data safety as a priority in this particular moment will be the ones who get an advantage over other players.
Reklaim Ltd. is a Canada-based consumer-focused data company. The Company is engaged in offering compliant, first-party data to Fortune 500 brands and agencies, platforms, and data companies through which it allows consumers to visit the platform, confirm their identity and unveil data that has been collected and sold on them for years without the consumer's explicit consent. It enables consumers to take back control of this data by setting up a Reklaim account where, should they choose to, consumers can be compensated for using their data or protect it via a suite of privacy tools. The Company's platform offers various data segments, which includes household information, interests, traits, reading preferences, watching preferences, donation history, and financial information. It reveals various attributes based on the amount or variety of regular Internet activities of the consumers, such as reading articles, shopping, managing finances, and streaming platforms.