Touchscreen realtime configurator supports BMW ALPINA model debuts

RTT, leading provider of 3D visualization solutions, is supporting ALPINA's debut of its BMW ALPINA B4 Bi-Turbo models at the 2014 Geneva Motor Show with an expanded version of the touchscreen realtime configurator. The configurator was first presented at the IAA and the Tokyo Motor Show, where it impressed dealers, customers and visitors alike. RTT's point-of-sale expertise allows ALPINA's special product portfolio to be showcased in its entirety for the first time. RTT also generated highly-realistic interior and exterior images of the BMW ALPINA D3/B3 Bi-Turbo models for the relaunch of its online configurator. The new web version boosted the number of visitors by seven percent to around 20,000 per month, with incoming buying enquiries almost doubling.

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