The company has hired the
"We're looking for a highly strategic and creative agency partner that can offer an integrated creative solution across all channels and consumer touch points, and bring a fresh, new perspective on a brand with tremendous heritage. Importantly, our selected partner will possess an established track record of success in retail marketing, a depth of talent to manage a complex account, and an ability to hit the ground running with inspired creative," said RadioShack's Chief Marketing Officer
RadioShack plans to appoint its agency of record by the end of March. The scope of the creative assignment will include strategic and account planning plus creative development across all channels including digital and new advertising media. Advertising media planning and buying fall outside of the scope of the assignment and are not in review. Carat is RadioShack's media buying agency of record.
About RadioShack Corporation
RadioShack Corporation (NYSE: RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. The company has approximately 4,400 company-operated stores, 1,400 dealer outlets and nearly 700 wireless phone kiosks throughout the U.S. and approximately 200 company-operated stores in
SOURCE RadioShack Corporation