Prime Media Group Limited announced the appointment of Ms. Robbie Sefton as a non-executive director of the company, effective 8 April 2019. It is intended that Ms Sefton will stand for election as a director at Prime's 2019 Annual General Meeting. Robbie is a wool, meat and grain farmer and also the managing director of Seftons, a national strategic marketing communications company based in Tamworth, NSW. Robbie has been a member on the Reserve Bank of Australia's Small Business Finance Panel. She is currently the Deputy Chair of the National Australia Day Council and a board member of the newly created Cooperative Research Centre for High Performing Soils. Robbie was recently appointed by the federal government's Minister for Regional Services to be a committee member to review telecommunications services in regional, rural and remote parts of Australia.