SORIANA HYPERMAKETS COMMUNICATION STRATEGY

Monterrey, Nuevo León October 5th 2011. As part of our strategy to differentiate each store format that the company operates with main objective that all consumers identify and perceive the key differentiators of each of them. On this occasion we are pleased to announce the national communication campaign of Soriana Hypermarkets.

Operating under the slogan Soriana Hiper “El súper para ir de compras" or “The store to go shopping” consumers will identify this store as the place where in one single visit will find the perfect solution to meet all consuming and family members needs to a fair price. Soriana Hiper is the most complete store to find the widest variety in all categories and to offer a great costumer service in order to provide the best shopping experience.
Closing the 3T11, Soriana Hiper has a presence of 228 stores in 31 states of the Mexican republic, this store format operates under an average of sales floor area of 8,000sq.mts offering a great variety and assortment in clothes, general merchandise, groceries, pharmacy and perishable goods departments. They also include a strip mall with stores that provide a diverse selection of products and services.

Organización Soriana, S.A.B de C.V. is a commercial sector company with 100% Mexican capital founded in 1968. Its stock went public in the

Mexican Stock Exchange since 1987 under the name SORIANA.

Contacts:

Aurelio Adán H. Rodrigo Benet C. Phone. (52-81) 83-29-90-06 (52-81) 83-29-90-00

rodrigojbc@soriana.com