Olaplex Holdings, Inc. appointed Amanda Baldwin will join the Company as Chief Executive Officer, effective by early 2024, succeeding JuE Wong. John P. ?JP? Bilbrey, the Company?s Executive Chair of the Board, will serve as interim CEO during the transition period.

Ms. Baldwin has extensive experience in leadership roles in the beauty and consumer industries, most recently serving as Chief Executive Officer of Supergoop LLC, the leading SPF skincare brand, since July 2016. Prior to joining Supergoop!, Ms. Baldwin served as a Senior Vice President at L Catterton, a global consumer-focused investment fund, collaborating with management teams across the portfolio with a particular focus on the beauty sector. She previously led the omnichannel marketing strategy of Dior Beauty at Louis Vuitton Moet Hennessy (LVMH) and held several positions at Clinique, a part of The Estée Lauder Companies.

In 2022 she was named EY Entrepreneur of the Year. Ms. Baldwin currently serves on the board of directors of Ibotta, Inc. and KIPP NYC. Ms. Baldwin earned an M.B.A. from the University of Pennsylvania Wharton School and a A.B. from Harvard University.

Mr. Bilbrey was appointed Executive Chair of OLAPLEX?s Board in July 2023. He will serve as interim CEO of OLAPLEX until Amanda Baldwin joins the company, when he will resume his role as Executive Chair. Mr. Bilbrey brings nearly 40 years of executive leadership experience, having previously served as President and Chief Executive Officer of The Hershey Company from 2011 until his retirement in March 2017.

He joined the management team of Hershey in 2003 and served in several key roles including, Senior Vice President, President Hershey International; Senior Vice President, President Hershey North America; and Executive Vice President and Chief Operating Officer. Prior to Hershey, he spent 22 years at The Procter & Gamble Company in various senior leadership positions. Mr. Bilbrey serves on the Board of Directors of Tapestry, Campbell Soup Company, Elanco Animal Health and Colgate-Palmolive, and previously served on the board of McCormick & Company.

Mr. Bilbrey earned a B.S. in Psychology from Kansas State University.