OLAPLEX pulled off the ultimate dupe of all time with the launch of OLADUPE. OLAPLEX single-handedly created the hair care industry's bond-building category with its one-of-a-kind technology with over 160+ patents. It is one of THE most duped hair care brands on TikTok (with creators posting content generating 30.4 Million views of the hashtag #OLAPLEXDUPE).

But with its patents, unique ingredients, bond-building technology, and effective results, it is literally impossible to 'dupe' OLAPLEX products. On September 25th the brand launched its fictitious OLADUPE product with an unboxing campaign featuring over 100 earned and paid influencers (with more to come), including Lelani Green, Yesly Dimate, Shae Alexis and Audrey Boos. Influencers included representation from the global hair care professional and consumer communities, along with celebrity 'duper' Taylor Madison.

While the OLADUPE product's label looked very similar to OLAPLEX, it was clearly marked OLADUPE "No. 160" (as an homage to OLAPLEX's 160 patents). Consumers were driven to Oladupe.com, where the first 160 people to register were sent a free bottle of OLADUPE (actually a bottle of OLAPLEX No.

3, explaining the joke). Earlier on September 29, 2023, it was revealed that OLADUPE was a dupe all along. The influencers and professionals later shared that OLADUPE No.

160 was actually the blockbuster OLAPLEX No.3 Hair Perfector all along. A widely lauded pre-shampoo treatment that took the beauty industry and social media by storm, OLAPLEX No. 2 Hair Perfector is proven to repair and strengthen hair from the inside out.

It is the holy-grail hair pick of hair care professionals and consumers.