Nu Skin Enterprises, Inc. announced the consumer launch of ageLOC LumiSpa, the first-of-its-kind, dual-action skin care device that treats and cleanses the skin. Following successful market previews, ageLOC LumiSpa is now available in the Americas and EMEA regions with launches to follow in North Asia, Greater China and Southeast Asia over the next three months. ageLOC LumiSpa simultaneously delivers a skin-perfecting treatment and superior cleansing benefits to reveal smoother, softer skin after just one use. Now Nu Skin customers can be confident that their skin is clean, radiant and always ready for the perfect selfie or spontaneous photo moment. Seven Skin Benefits. Comparable to a facial massage, the ageLOC LumiSpa device uses a patent-pending, counter-rotating action to purify pores by removing dirt, oil, makeup, pollutants and toxins while delivering seven skin benefits that intensify with continued use: Softness, Purified skin, Reduced pore appearance, Smoothness, Radiance, Refreshed skin and Improved appearance of volume and density. ageLOC LumiSpa was invented by Nu Skin scientists with contributions from a board-certified dermatologist and inspired by gene expression studies of skin protein production. In the development of ageLOC LumiSpa, Nu Skin conducted several clinical studies including a 12-week study that revealed individuals who used the product experienced improvements in the skin's smoothness, softness, texture, clarity and radiance. The ageLOC LumiSpa system includes: The ageLOC LumiSpa device: ageLOC LumiSpa is a waterproof, handheld personal skin care device and comes with a charging base. ageLOC LumiSpa treatment heads move at the precise frequency, validated by clinical studies, to promote superior cleansing and skin renewal for a healthy and refreshed appearance. Silicone treatment heads: ageLOC LumiSpa features two treatment heads " normal and firm. The nonabrasive silicone surface is more gentle and hygienic than brushes commonly used with other devices. Each head has a projected life of three months and is embedded with antimicrobial silver. ageLOC LumiSpa treatment cleansers: The ageLOC LumiSpa treatment cleansers optimize the effectiveness of the device by enabling precise cushioning, cleansing and interaction with the skin. The cleansers which come in five formulations for skin that is dry, normal to combination, oily, sensitive and acne-prone " contain Nu Skin's proprietary ageLOC ingredient blend. The various treatment cleansers also contain popular natural ingredients that may include: Japanese knotweed to help reduce oil productio. Extract from pomegranate and rhododendron for antioxidant protection. Milk thistle and nannochloropsis oculata extract (an algae extract) to help maintain the skin's natural moisture barrier. The ageLOC LumiSpa starter kit includes an ageLOC LumiSpa device, treatment head, treatment cleanser, charging base, power cord, quick start guide and a user's manual. It is now available in the U.S. for $199.