Nu Skin Enterprises, Inc. is a global direct selling company. The Company distributes premium quality personal care products and nutritional supplements. Nu Skin markets its products in the Americas, Europe, and the Asia Pacific region. The Company provides marketing and distribution of technology-based products through Big Planet, Inc.

From a fundamental viewpoint, the security has a low valuation with an EV/Sales ratio of 1.23x. By the year 2014, it seems that Nu Skin Enterprises, Inc. profitability could increase significantly. Indeed, net margin should be at 10.99% in 2014 against 10.21% for the current year. Sales are also expected to increase. To date, PER for 2012 is estimated at 13.09 and at 11.58 for 2013.

The area of the USD 40.22 support should enable the stock to have a new bullish trend. The long term support in this area confirms its relevance. Technically, above these levels, 4-traders analysts are optimistic and count on a return toward the short and mid-term resistances.
Investors can take a long position at current price in order to aim a return of bullish trend. First target is 20-50 days moving averages at USD 46 and then a return on the area of USD 50. Stop loss will be placed at USD 40.