Nu Mexico continues its expansion: reaches 7 million customers

Mexico City, May 8, 2024. Nu Mexico, the company that offers transparent, clear, and human digital finance services, announced that it has reached a new milestone: more than 7 million customers in the country. From January to date, the company has added 2 million new customers. This increase has been driven by constant innovation in the offering and the launch of new services that complement the lifestyle and needs of customers.

"Since we arrived in Mexico, we have committed ourselves to understand and meet the needs of our users. We are convinced that there is a demand in the country for better financial products and services, and we have focused on meeting it by designing a transparent and accessible experience. The response from customers is reflected in this growth," says Iván Canales, General Director of Nu Mexico.

This new increase in the user base, driven by Cuenta Nu, reflects the solid trust of different sectors of the Mexican population in the financial services platform. From those who have historically been outside the system to banked individuals with high incomes, they have entrusted their savings to the platform, to the point that at the end of the fourth quarter of 2024, a capture of 1 billion dollars was realized.

"The recent investment of 100 million dollars from Nu Holdings in our local operation is a clear sign of confidence in our strategy and in the potential of the Mexican market where we continue to open doors. We are confident that it will allow us to accelerate our expansion initiatives and maintain the pace of innovation. Each new customer is a vote of confidence in our platform and in our vision," added Canales.

With the aim of expanding access to financial services in Mexico, Nu is leading the transformation of the sector to make it more friendly and approachable for everyone. "We look to the future with optimism, guided by our purpose of continuing to simplify the financial lives of our customers and the management of their money," Canales concluded.