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Nielsen Holdings Plc

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NLSN

GB00BWFY5505

Media Advisory: 2020 Election Coverage Draws 56.9 Million Viewers During Prime

November 21, 2020 at 01:57 pm

An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime on Tuesday, Nov. 3, 2020.

While coverage varied by network, 21 networks aired live coverage from approximately 8:00 p.m. ET to 11:00 p.m. ET.

The chart below highlights the sum of the average viewing audience for these networks. It's important to note that out-of-home (OOH) viewing as well as connected TV (CTV) viewing are included in the 2020 total figures for this television (TV) ratings advisory. Contribution coming from CTVs can be as much as 11% for televised political events.

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Nielsen Holdings plc published this content on 04 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 November 2020 18:56:05 UTC

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Company Profile

Nielsen Holdings Plc specializes in information and measurement services. The group offers media and marketing information and analytics about what consumers watch and what consumers buy. Net sales by activity break down as follows: - television, online and mobile audience and advertising measurement (72.7%): provision of viewership data and analytics mainly to the media and advertising industries across television, online and mobile screens; - market research information and analytical services (27.3%): provision of retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Net sales are distributed geographically as follows: the United Kingdom (1.9%), Europe/Middle East/Africa (7.6%), the United States (82.5%), America (1.6%) and Asia/Pacific (6.4%).

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