NexTech AR Solutions announced that it has integrated the Experience API (xAPI) into its patent pending web enabled AR eCommerce platform. xAPI integration enables the tracking of micro-behaviors throughout the AR experience creating a valuable sea of data for eCommerce sites. With this integration NexTech is able to see which AR experiences generate the highest conversions, click through, dwell time and sales which will provide a valuable roadmap for both marketing as well as next generation AR and AI offerings. The xAPI will be used in conjunction with IBM Watson integration and to enhance ongoing AI product development.