New World Department Store China Ltd. provided earnings guidance for the six months ended 31 December 2014. The company informed that it is expected that the profit attributable to equity holders of the company for the six months ended 31 December 2014 would be decreased substantially by approximately 40% as compared to the six months ended 31 December 2013. Such decrease in the profit attributable to equity holders of the company is mainly attributable to the decline in revenue of the group due to the overall slowdown of the retailing industry in the PRC and the increase in rental expenses and staff cost of the group.