Natural Beauty Bio-Technology Limited announced that Mr. Cheng Chi-Chung has been appointed as a Chief Executive Officer of the Group with effect from 16 July 2024. The biographical details of Mr. Cheng are as follows: Mr. Cheng, aged 57, graduated from Taiwan University with a bachelor degree and Tsinghua University in Beijing with a degree of Executive Master of Business Administration. Mr. Cheng has 30 years of experience (including 14 years in the groups in the People's Republic of China) in media, retailing and e-commerce, large chain groups and listed companies.

Mr. Cheng previously worked as the general manager of Eastern Broadcasting Co. Ltd. and ETTV America Corporation and the director of Eastern Broadcasting News Channel from 1998 through 2006. He also served as the Chief Executive Officer of Beijing Gome Online Co.

Ltd.* from 2008 through 2010. From 2011 through 2018, Mr. Cheng worked as the Chief Executive Officer and Chairman of SMI Holdings Group Limited (formerly listed on the Main Board of The Stock Exchange of Hong Kong Limited (stock code: 00198)). Mr. Cheng is currently the director of ET New Media Holding Co.

Ltd.