Save Foods Ltd. has hired Mia Serra as its new Chief Marketing Officer. The addition of a marketing, IR & PR executive comes as Save Foods prepares to ramp up worldwide distribution of its product that dramatically reduces food waste and increases produce shelf life. Mia brings more than 15 years of marketing experience to Save Foods, where she will be in charge of brand strategy and all marketing communications.

She will also be involved in the Company's investor and public relations programs, providing timely insights into the Company's progress and sharing important milestone with investors. Mia has extensive experience in B2C and B2B marketing, most recently as Senior Marketing Manager at MyHeritage and CMO of AgriTech company Tomgrow.