"With over 90 million handsets in the Orascom/Weather group of companies,
we believe that MyScreen will play an important role in allowing us to pursue
plans to include mobile advertising in our business model" said
Orascom is seeking new revenue sources that are first and foremost
customer friendly and deliver value to their rapidly growing subscriber base.
"We are delighted that Orascom believed that their subscribers must share
in the rewards of advertising dollars - the unique value added proposition for
subscribers opting-in to the MyScreen experience" commented
MyScreen plans to apply for a senior exchange listing for its common shares later in 2008. However, there can be no assurance that such a listing will be made or accepted by any exchange or market quotation system.
About MyScreen
MyScreen is an innovative marketing and advertising tool within the mobile communication industry, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video at the end of a call.
MyScreen is now strategically positioned to launch in any market globally. Advertisers wishing to participate should contact the advertising department at sales@myscreen.com; users wishing to become part of the launch are invited to pre-register at www.myscreen.com.
This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other uncertainties affecting the company, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Securities and Exchange Commission.
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