Item 1.01 ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

On January 6, 2020, Movado Group, Inc. (the "Company") and Swissam Products Limited, a wholly owned Hong Kong subsidiary of the Company ("SPL"), entered into the First Amendment (the "Amendment") to the Amended and Restated License Agreement dated January 13, 2015 (the "Existing License Agreement") with Tapestry, Inc. (f/k/a Coach, Inc.). The Amendment amends the Existing License Agreement to incorporate the following modifications:




   ?    The term has been extended from June 30, 2020 until June 30, 2025.
   ?    Sales minima are specified for the extension term.
   ?    The royalty rates have been revised.
   ?    New requirements for marketing and advertising expenditures have been
        established.
   ?    The supplier selection guidelines have been revised.

The other material provisions of the Existing License Agreement remain substantially unchanged.

The foregoing description of the Amendment does not purport to be complete and is qualified in its entirety by reference to the full text of the Amendment, which is filed as Exhibit 10.1 hereto and incorporated herein by reference.




Item 9.01.   Financial Statements and Exhibits.



(d) Exhibits.

Exhibit No.   Description
                First Amendment to Amended and Restated License Agreement, dated
10.1*         January 6, 2020, between Tapestry, Inc., Movado Group, Inc. and Swissam
              Products Limited.
104           Cover Page Interactive Data File (embedded within the Inline XBRL
              document)

* Certain portions of this exhibit have been redacted pursuant to Item

601(b)(10)(iv) of Regulation S-K. The Company agrees to furnish supplementally

an unredacted copy of the exhibit to the Securities and Exchange Commission


  upon its request.

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