Against the backdrop of heightened awareness of hair in mask lifestyles, the company collaborated with distributors to develop activities closely linked to salons. As a result, consolidated sales rose 14.9% YoY.
Operating income increased year-on-year due to the absorption of fixed costs associated with the increase in sales and a significant decrease in activity costs such as travel expenses and event expenses under the Emergency Declaration.
Consolidated Sales by Product Category [Hair Care Products (1)]
Consolidated Sales (FY2021 3 months)
(Unit: million yen)
FY2020
FY2021
Increase/
Increase/
3 months
3 months
Decrease
Decrease ratio (%)
4,424
4,975
551
12.5
Premium brands up 25.6% YoY. In Aujua, the new Hair Care Series Repairlity Line, which specializes in breach hair, which has increased in recent years, met market needs. As a result, Aujua brand as a whole grew 22.6% YoY. Sales of Global Milbon rose 35.3% YoY, driven by growth in sales abroad, particularly in the US and China.
In February, the company launched GRANDLINKAGE, a new product that is expected to be a mainstay brand for professional brands. Expectations for the creation of a contact point in the future.
* Sales growth by brand is based on consolidated gross sales.
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Milbon Co. Ltd. published this content on 19 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 May 2021 01:01:03 UTC.
Milbon Co., Ltd. is a Japan-based company mainly engaged in the manufacture and sale of hair cosmetics, as well as the provision of related services. The Company is involved in the provision of permanent wave lotions, including thioglycolic acid permanent wave lotion, cysteine permanent wave lotion and anti-frizz straightening lotion; hair care products, including shampoos, hair conditioners, hair treatment, hair tonics, hair creams, liquid and foamy hairdressing products, setting lotions and hair sprays; hair colorants, encompassing oxidation hair dyes, hair dyeing products and hair bleaches, as well as other products, including hair rods, rollers, flat irons and schedule books, among others.
MILBON CO., LTD. 
