Despite differences depending on the area, customers began to return to salons, and also due to an increase in store sales, compared to last year, which was significantly affected by COVID-19, sales increased significantly by 23.3%. Operating profit also rose 53.2% due to restrictions on activities following COVID- 19, which has continued since last year, and the effect of higher sales.
Consolidated Sales by Product Category [Hair Care Products (1)]
Consolidated Sales (FY2021 6 months)
(Unit: million yen)
FY2020
FY2021
Increase/
Increase/
6 months
6 months
Decrease
Decrease ratio (%)
9,391
11,288
1,896
20.2
Sales of premium brands grew significantly (+33.8% YoY) on the back of consumers' growing awareness of hair and salons' heightened awareness of store sales. Aujua rose 30.1% YoY, as the Hair Care Series Repairlity Line, launched in February, became a hit due to its response to damages to fashionable bleach hair and its high sensitivity. Global Milbon sales increased 46.6% YoY due to continued steady growth overseas, including in the U.S. and China. Expectations for future growth of PREMIUM Position launched in June.
In professional brands, sales rose 11.9% YoY due to GRANDLINKAGE launched in February and the new Elujuda Bleach Care product, which captures breach care needs launched in June.
* Sales growth by brand is based on consolidated gross sales.
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Milbon Co. Ltd. published this content on 19 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 August 2021 02:03:03 UTC.
Milbon Co., Ltd. is a Japan-based company mainly engaged in the manufacture and sale of hair cosmetics, as well as the provision of related services. The Company is involved in the provision of permanent wave lotions, including thioglycolic acid permanent wave lotion, cysteine permanent wave lotion and anti-frizz straightening lotion; hair care products, including shampoos, hair conditioners, hair treatment, hair tonics, hair creams, liquid and foamy hairdressing products, setting lotions and hair sprays; hair colorants, encompassing oxidation hair dyes, hair dyeing products and hair bleaches, as well as other products, including hair rods, rollers, flat irons and schedule books, among others.
MILBON CO., LTD. 
