Domestic sales continued to grow despite the impact of restraint on going out due to the emergency declaration in August to September. Overseas, 3 major countries performed well.
Operating profit rose sharply due to the effects of higher sales and lower activity costs such as events.
Consolidated Sales by Product Category [Hair Care Products (1)]
Consolidated Sales (FY2021 9 months)
(Unit: million yen)
FY2020
FY2021
Increase/
Increase/
9 months
9 months
Decrease
Decrease ratio (%)
14,654
17,086
2,431
16.6
Premium brands continued to perform well, with sales up 29.5% YoY. Aujua Repairlity Line, which was launched in February, has already exceeded the annual plan. Global Milbon also benefited from the launch of a high-priced line, Premium Position, in June.
There are 2714 Milbon: iD salons registered. The number of registered members is 110000, continuing to increase further beyond the revised target.
Professional brands rose 8.3% YoY, partly due to the effects of GRANDLINKAGE launched in February and Elujuda Bleach Care launched in June, but declined 6.3% compared to 2019.
* Sales growth by brand is based on consolidated gross sales.
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Milbon Co. Ltd. published this content on 24 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 November 2021 08:19:04 UTC.
Milbon Co., Ltd. is a Japan-based company mainly engaged in the manufacture and sale of hair cosmetics, as well as the provision of related services. The Company is involved in the provision of permanent wave lotions, including thioglycolic acid permanent wave lotion, cysteine permanent wave lotion and anti-frizz straightening lotion; hair care products, including shampoos, hair conditioners, hair treatment, hair tonics, hair creams, liquid and foamy hairdressing products, setting lotions and hair sprays; hair colorants, encompassing oxidation hair dyes, hair dyeing products and hair bleaches, as well as other products, including hair rods, rollers, flat irons and schedule books, among others.
MILBON CO., LTD. 
