Medallia, Inc. announced that A&W Food Services of Canada Inc. is leveraging Medallia to understand the guest experience and close the loop with all guests. The partnership between A&W and Medallia will empower the restaurant to understand the guest experience in real-time via digital touchpoints that weren’t previously trackable such as social media and Google Reviews, and take actions to continue delivering stellar experiences in the future. Using Medallia’s proprietary artificial intelligence, A&W can identify guests in need of information before they submit the ‘contact us’ form on the restaurant’s website.