McDonald's Corporation has announced the appointment of Atif Rafiq as the new Chief Digital Officer, effective October 21, 2013. Rafiq comes to McDonald's from senior-level positions at Amazon.com and Yahoo!. In this position, Rafiq will lead McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience, and engaging with consumers across the digital landscape.

He was most recently General Manager of Kindle Direct Publishing at Amazon.com, overseeing global product management, marketing, design and development.