MASTERMIND, INC. Overview
Our company was formed on
We are an involvement marketing service agency, whose mission is to become one of the most well-respected marketing service agencies in the industry capable of involving people with Fortune 500 brands that designs, creates and develops branding and marketing campaigns, primarily for large corporate clients with category-leading brands. We specialize in getting consumers and customers to take an action that leads to brand awareness, trial, loyalty, and ultimately advocacy. Our conversion initiatives facilitate the involvement of more of the "right customers" with the brands of our clients. Our programs can take on various forms, including creating and managing digital content, designing campaign websites/landing pages, social media and viral campaigns, mobile marketing initiatives, brand communications and search engine optimization. We deliver innovative, result-producing campaigns to meet the business objectives of each client through any number, or combination thereof, or cutting-edge marketing initiatives.
Our most important assets in delivering the highest-quality involvement marketing services to our clients are our highly talented and experienced people made up of technologists, strategists, account service, paid media and creatives who work together and represent a cross-discipline of experts. We pride ourselves in a culture of mutually-shared support and teamwork. We ensure that our team is provided the best-in-class research, equipment, technology and training in all disciplines within our proven delivery process to deliver cutting-edge initiatives the get results. We are very competitive and have a winning culture that is present throughout the work we do for our clients and their brands.
Our organization has been structured in a manner to ensure a broad range of thinking, facilitate work flow, and deliver unparalleled marketing initiatives and service to our clients. This is proven by strong and long-lasting relationships with our clients and tenure of our key executives. We have a proven, five-step cyclical approach to every client engagement that ensures learning from every campaign execution is used to optimize future campaigns.
After more than 35 years of experience in delivering innovative involvement
marketing campaigns, including more than nine years since our formation in
We have relationships with what we believe to be some of the industry's most innovative companies, including Fortune 500 companies, in a diverse spectrum of industries possessing what we believe to be well-known brands. We believe the client relationships established within these diverse industries provide us with a competitive edge over the broader market in the adoption of new strategies and leading technologies. We generate revenues from project/campaign-based fees charged to our clients pursuant to client-specific service agreements.
Through the efforts of our business development team, we identify potential clients having well-known brands as well as leveraging relationships with brands with whom our team is familiar. In addition to identifying potential clients, our senior management team is responsible for nurturing and maintaining existing relationships to ensure customer satisfaction and to promote follow-up campaign opportunities. Our business development team is composed of industry innovators in the communications business with deep connections and experience in digital, social media, technology, promotions, mobile, analytics and campaign development, implementation and management. Our business development team is led by award-winning executives who are frequent contributors to all-things digital on television, radio, conferences and webinars.
Fiscal Year
Our fiscal year ends on
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--------------------------------------------------------------------------------Critical Accounting Policies
Our significant accounting policies are summarized in Note 2 to our financial statements. However, certain of our accounting policies require the application of significant judgment by our management, and such judgments are reflected in the amounts reported in our financial statements. In applying these policies, our management uses its judgment to determine the appropriate assumptions to be used in the determination of estimates. Those estimates are based on our historical experience, terms of existing contracts, our observance of market trends, information provided by our strategic partners and information available from other outside sources, as appropriate. Actual results may differ significantly from the estimates contained in our financial statements.
Results of Operations
Fiscal Year Ended
Revenues
Revenues for the fiscal year ended
Gross Profit
Gross profit for the fiscal year ended
General and Administrative Expenses
General and administrative expenses for the fiscal year ended
Description Amount
Freelance Admin $ 79,830
Stock Compensation Expense 77,000
Office Rent 119,273
Management Consulting (220,572 )
Public Company expenses (36,659 )
Insurance expense (35,093 )
Legal Fees (26,558 )
Utilities (15,798 )
All other (47,214 )
Total $ (105,791 ) Other Income or Expense, Net
Other income, net for the fiscal year ended
Income taxes
Income tax benefit for the year ended
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--------------------------------------------------------------------------------Liquidity and Capital Resources
As of
Our uses of cash for operating activities have primarily consisted of salaries
and wages for our employees; costs incurred in connection with performance on
client projects; facility and facility-related costs, material and professional
fees. The sources of our cash flows from operating activities have consisted
primarily of payments received from clients in connection with the performance
on contractually agreed-upon projects. During the fiscal year ended
Net cash flows used in operating activities for the prior year was a result of
net income of
During the fiscal year ended
During the fiscal year ended
There were no options or warrants exercised during the fiscal years ended
The ability to attract additional capital investments in the future will depend
on many factors, including the availability of credit, rate of revenue growth,
ability to acquire new client opportunities, the timing of new product
introductions and enhancements to existing products, and the opportunities to
acquire complimentary businesses that may be made available to us from
time-to-time. We believe that as of
Any potential future sale of equity or debt securities may result in dilution to our stockholders, and we cannot be certain that additional public or private financing will be available in amounts or on terms acceptable to us, or at all. If we are required to raise additional financing, but are unable to obtain such financing, we may be required to delay, reduce the scope of, or eliminate one or more aspects of our operations or business development activities.
The recently declared pandemic related to the coronavirus could adversely impact our liquidity and capital resources, especially if our customers are negatively impacted by the decrease in economic activity caused by the virus. If our customers fail to reach budgeted revenue projections and reduce their expenditures proportionally, we could experience lower than expected growth in revenue or lower overall revenue. We could also experience delays or declines in revenue and new business and or implementations of marketing campaigns if customers or potential customers delay or cancel their plans due to the economic slowdown caused by the virus. Additionally, our operations could be impacted, and we could experience higher costs if, despite our mitigation and prevention efforts, the virus spread prevents affected employees from performing key duties.
Off Balance Sheet Arrangements
As of
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