Martha Stewart Living Omnimedia, Inc. : Martha Stewart Living Omnimedia Appoints New Business Development and Finance/Operations Executives

--Russell Brown Tapped as New SVP, Consumer Products Licensing
--Charlie Tiersch Named VP, Business Development with Colleen Nowers as AVP, Business Development
--Claudio Goldbarg to Serve as SVP, Publishing and Digital Media Operations

New York, January 3, 2012 - Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) has appointed three new business development executives as well as a finance and operations executive for its publishing and digital unit. The new hires bring experience from leading brands and media companies, including NBCUniversal, Marvel Entertainment, Iconix Brand Group and DreamWorks SKG. The appointments are effective immediately.

Russell Brown, named SVP, Consumer Products Licensing, will be responsible for developing and negotiating new merchandising opportunities for all MSLO brands. He has previously worked for prominent brand licensing companies such as Marvel Entertainment, Inc. and  Iconix Brand Group, Inc. In addition, the company tapped Charlie Tiersch as VP, Business Development and Colleen Nowers as AVP, Business Development; both Mr. Tiersch and Ms. Nowers join MSLO from NBCUniversal. Mr. Tiersch is tasked with expanding MSLO's presence in the digital space and seeking international growth opportunities, while Ms. Nowers will focus on forging new affiliations for the Company's portfolio of media properties and brands.

The company also named Claudio Goldbarg SVP, Publishing and Digital Media Operations. In this position, he will oversee all financial operations for MSLO's Publishing business, including budgets, forecasting and reporting, as well as identifying areas of incremental revenue potential and new business opportunities. Mr. Goldbarg has held financial positions at various media companies, including DreamWorks SKG.

MSLO President and Chief Operating Officer Lisa Gersh stated: "We are pleased to be expanding our team with these new hires as we seek to further extend the breadth and reach of our family of brands and create new growth opportunities for our business."

 About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, Martha Stewart Pets at PetSmart, and the forthcoming Martha Stewart Home Office with Avery at Staples. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit .

SOURCE Martha Stewart Living Omnimedia, Inc.

CONTACTS:

Jeanne Meyer
Martha Stewart Living Omnimedia, Inc. Corporate Communications
1-212-827-8246
[e-mail]

Katherine Nash
Martha Stewart Living Omnimedia, Inc.
1-212-827-8722
[e-mail]