Golden Edge Entertainment, Inc. announced the launch of Big Data Media, a new subsidiary to the company that will focus on the continuous growth and popularity of Streaming Media. Digital Media Streaming has the ability to attract and interact with hundreds of thousands of people at a fraction of the cost, compared to traditional media delivery. This new delivery system has disrupted the classic broadcasting business model. Big Data Media plans to begin broadcasting by streaming events that focus on education, entertainment and branding. The company will implement technology through in-house development, external acquisitions, and strategic partnerships. Big Data Media's social media integration model will be designed to drive consumer engagement and interactivity on multiple platforms. The strategy is to utilize sophisticated analytic tools to mine consumer data from mobile applications, social media and event participators. By pulling a targeted audience to the content, the company plans to maximize viewership revenue opportunities.