Liveramp Holdings Inc Stock Nyse

LiveRamp Holdings, Inc. is a global technology company. The Company’s enterprise platform enables data collaboration, where companies can share first-party consumer data with business partners securely and in a privacy-conscious manner. It offers flexibility to collaborate wherever data lives to support a range of data collaboration use cases within organizations, between brands, and across its global network of partners. The LiveRamp data collaboration platform enables an organization to unify customer and prospect data (first, second, or third-party) to build a single view of the customer in a way that protects consumer privacy. First-party data is data collected firsthand through a company’s controlled channels. Second-party data is data that a company shares directly with a business partner. Third-party data is data collected and sold by a company through an online data marketplace to companies with which it does not have a direct relationship. It serves a global customer base.