The Konka Group announced a major brand expansion into the North American market. Konka has recruited an experienced executive team of CE industry veterans to launch and build Konka's digital home entertainment business in the United States and Canada. The company is targeting strong growth and continued expansion in North America over the next three years. To achieve its goals the company has engaged three CE industry veterans to manage the brand in North America. Scott Ramirez, Konka's new Senior Vice President of Sales and Marketing, holds overall responsibility for sales and marketing, including brand strategy, business planning, product planning, channel marketing and brand marketing. Scott was formerly a key executive at Toshiba, leading its consumer electronics division including TV. Bruce Fairchild has been named Konka's Vice President of Product Marketing and Sales Operations. Bruce holds several cross-functional responsibilities including channel marketing and all sales related operational functions. In addition, CE industry Paul Norton is Konka's Vice President of Sales, with responsibility for all sales in the U.S. and Canada. Together, this cohesive team will apply a market driven approach, strong business disciplines and their cumulative passion for the CE category to form long-term partnerships and generate growth.