The Konka Group Recruits an Experienced Executive Team of CE Industry Veterans to Launch and Build the Company's Digital Home Entertainment Business in the United States and Canada
December 13, 2019 at 08:35 am
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The Konka Group announced a major brand expansion into the North American market. Konka has recruited an experienced executive team of CE industry veterans to launch and build Konka's digital home entertainment business in the United States and Canada. The company is targeting strong growth and continued expansion in North America over the next three years. To achieve its goals the company has engaged three CE industry veterans to manage the brand in North America. Scott Ramirez, Konka's new Senior Vice President of Sales and Marketing, holds overall responsibility for sales and marketing, including brand strategy, business planning, product planning, channel marketing and brand marketing. Scott was formerly a key executive at Toshiba, leading its consumer electronics division including TV. Bruce Fairchild has been named Konka's Vice President of Product Marketing and Sales Operations. Bruce holds several cross-functional responsibilities including channel marketing and all sales related operational functions. In addition, CE industry Paul Norton is Konka's Vice President of Sales, with responsibility for all sales in the U.S. and Canada. Together, this cohesive team will apply a market driven approach, strong business disciplines and their cumulative passion for the CE category to form long-term partnerships and generate growth.
Konka Group Co Ltd is a China-based company principally engaged in the consumer electronics and semiconductor business. The Company's consumer electronics business includes multimedia business and white goods business, mainly providing color televisions, refrigerators, washing machines, air conditioners, freezers and other products. The Company's memory chip trading business and semiconductor business are mainly engaged in memory chip trading, packaging and testing of storage products, as well as the research and development of micro-light-emitting diode display-related products. The Company is also engaged in environmental protection and new materials business, mainly recycling, sorting, processing, distribution and sales of renewable resources. The Company's products are sold to domestic and foreign markets.
The Konka Group Recruits an Experienced Executive Team of CE Industry Veterans to Launch and Build the Company's Digital Home Entertainment Business in the United States and Canada