Kobe Bussan Co. to Open Shabu-Shabu Restaurant Near Fifth Avenue in Manhattan, New York on October 2
September 16, 2014 at 03:48 am
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Kobe Bussan Co. will open a shabu-shabu restaurant near Fifth Avenue in Manhattan, New York. The company is hoping to use the outlet, which will open on Oct.
2, as a springboard for a franchise chain of restaurants in the United States. The restaurant's opening is widely seen as a test of whether shabu-shabu--thin slices of meat and vegetables cooked in boiling water--will be widely accepted by Americans. The company plans to open three or four directly run shabu-shabu restaurants in the United States and will then aim to launch a franchise chain.
It is also considering making inroads into the European market.
KOBE BUSSAN CO., LTD. is a Japan-based company mainly engaged in the manufacture, wholesale and retail of food ingredients for business use, as well as the franchise (FC) business, the restaurant business and the renewable energy business. The Company operates in four business segments. The Gyomu Super segment is engaged in the planning, development and procurement of products as the FC headquarters of Gyomu Super, as well as the production of food ingredients for business use. The Kobe Cook segment is engaged in the operation of directly managed stores and FC stores. The Cook Innoventure segment is engaged in the brand-powered business in sushi, izakaya, yakiniku, fast food and restaurant business categories, as well as the development of new stores and FC stores. The Eco-renewable Energy segment is engaged in the power generation business that uses renewable energy. The Company is also engaged in the facilities rental business, tourism business and galleon business.
KOBE BUSSAN CO., LTD. 
