Kellogg Company Unveils Full Slate of New Products
January 10, 2017 at 03:30 pm
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Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, ground-breaking new snacks and gourmet frozen food options. Each new item is created to specifically meet the diverse needs of today's grocery shopper. The new products include Special K Nourish granola,Kellogg's Cinnamon Frosted Flakes™ and Pop-Tarts® coffee-inspired toaster pastries. Snack highlights include Cheez-it® Duoz Bacon & Cheddar crackers and five bold flavors of Pringles® LOUD crisps. Many of the new foods are made with flavor and colors from natural sources, including new Kellogg'sDisney Princess cereal and snacks including Special K Nourish Bites and Nutri-Grain Bakery Delights crumb cakes. Also, the entire lineup of Eggo® frozen breakfast products will now be made with flavors and colors from natural sources. The new products will be widely available nationwide this month. Highlights of the additions to the Kellogg portfolio include the following: Morning Foods: Kellogg's® Raisin BranCrunch® Apple Strawberry cereal is bringing delicious excitement to the cereal bowl by putting a sweet spin on heart-healthy1 bran. Kellogg's Special K Nourish® is putting a new spin on granola as it debuts two new, light and crispy flavors with an abundance of wholesome ingredients. Available in Dark Chocolate Coconut and Very Berry with strawberries, blueberries and cranberries. Kellogg's Cinnamon Frosted Flakes™ cereal debuts in response to requests from Frosted Flakes fans. To ensure the new cereal meets expectations, more than 100 recipes were considered before Kellogg's settled on the final sweet combination. Pop-Tarts® and Dunkin' Donuts have teamed up to introduce the first indulgent coffee-flavored toaster pastries – New Frosted Chocolate Mocha and Frosted Vanilla Latte. Kellogg's® Despicable Me cereal features a delicious brown sugar vanilla flavor with large pieces of marshmallows that represent the Minions and their love of bananas. Kellogg's® Disney Princess cereal comes in a collectable series of four sparkling packages, each featuring a different Disney princess. Its delicious strawberry flavor comes in large pieces that make it ideal for on-the-go munching. Kellogg's® Disney Moana cereal features swirl-shaped cereal pieces with a delicious mixed berry flavor and island-inspired marshmallow shapes. Keebler® Cookie cereal includes real miniature chocolate chip cookies mixed with cookie dough flavored pieces. Snacks: Pringles® LOUD is an all-new line that delivers adventurous, bold flavor with an epic crunch – created from combinations of flavorful, complex seasonings on top of corn or multi-grain & veggie crisps. Varieties include: Super Cheesy Italian, Spicy Queso, Salsa Fiesta, Mighty Margherita, and Fiery Chili Lime. Town House® Crackers and Hummus provides a delicious, portable, single-serving snack option. It combines Pita or Flatbread crackers and a serving of all-natural humus. No refrigeration needed. Special K Nourish® Bites are poppable snack bites with premium ingredients including dark chocolate, pistachios, almonds and blueberries. They are free from artificial colors, flavors and preservatives. Special K® Protein Bites provide 9 grams of protein per serving and come in two varieties: Peanut Butter Chocolate and Caramel Nut. Nutri-Grain® Bakery Delights deliver a delicious cake texture, a fresh-baked taste, 8 grams of whole grain and no artificial flavors, preservatives and colors. Special K Nourish® bars debut two new delicious and satisfying flavors: Caramel Almond Sea Salt and Chocolate Coconut Cashew. Cheez-It Duoz™ crackers bring new variety and intensity to the snack aisle by adding two bold new flavor combinations – cheddar & bacon and jalapeño & cheddar jack. Keebler ® Club® Bites sandwich crackers provide the buttery taste of Club crackers and real cheese or peanut butter. They are free from high fructose corn syrup and artificial flavors. Frozen: There's delicious news from Eggo. The entire line – including waffles and breakfast sandwiches – is now made with flavors and colors from natural sources. MorningStar Farms® Veggie Bowls are true veggie cuisine with flavors that include Chik'n Pot Pie, Moroccan Medley, Chik'n Tikka Masala, Italian Veggie Bake, and Japanese Soba Noodles.
Kellanova (formerly Kellogg Company) is the world leader of the production and the marketing of cereal for breakfast. Net sales (not including sold divisions) break down by family products as follows:
- snacks (61.8%): biscuits, pastries, cereal bars, waffles, etc. sold under the Kellogg's, Cheez-It, Pringles, Austin, Parati and RXBAR brands;
- cereals (20.9%): Sucrilhos, Zucaritas, Kellogg's Extra, Müsli, Choco Krispis, Coco Pops, Choco Krispies, Frosties, Fruit'n Fibre, Kellogg's Crunchy Nut, Krave, Kellogg's Extra, Country Store, Smacks, Pops, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Frosties and other brands;
- frozen products (8.3%): Eggo and Morningstar Farms brands;
- other (9%): primarily noodles.
As of February 20, 2024, the group had 21 production sites worldwide.
Net sales break down geographically as follows: North America (50.1%), Asia/Middle East/Africa (21.2%), Europe (19.1%) and Latin America (9.6%).
In October 2023, completed the separation of its North America cereal business.