Genius Brands International, Inc. announced the promotion of Kerry Phelanto the newly created position of Chief Brand Officer. Phelan joined Genius Brands in July 2021 as Executive Vice President & General Manager of Global Franchise Management after serving for 30 years in consumer products & retail executive roles at studios, including Lucasfilm Ltd., DreamWorks Animation and Pixar, building global campaigns for multi-billion dollar brands, including the Star Wars and Cars franchises, as well as Shrek, Kung Fu Panda, and Madagascar, among many others. As the company has expanded significantly over the past year with multiple acquisitions, her role is expanding to include global brand building across all Genius Brands' businesses.

As Chief Brand Officer, Phelan will build out a 360° ecosystem with multiple consumer touchpoints while driving significant incremental revenue for the company. She will be responsible for overall global brand strategy, consumer products, brand partnerships & collaborations, brand experiences, retail development and more for Genius Brands' roster of kid's properties, including Stan Lee's Superhero Kindergarten, Shaq's Garage, Stan Lee Universe, Rainbow Rangers, among others in development.