MATERIAL FACT

JHSF PARTICIPAÇÕES S.A.

Publicy Traded Company

JHSF Participações S.A. ("JHSF" or the "Company"), in compliance with the provisions of Article 157 of Law no. 6404, dated December 15, 1976 ("Law no. 6404/76") and of CVM Instruction no. 358, dated January 3, 2002 ("CVM Instruction no. 358/02") communicates its shareholders and investors the following:

Today the Company was communicated by letter of the approval by the Board of Trustees of Fundação Conrado Wessel ("FUNDAÇÃO"), of the sale to JHSF Shoppings Ltda., a subsidiary of the Company, of the full equity stake FUNDAÇÃO owns in the real estate project called Shopping Pátio Higienópolis, located in the district of Higienópolis, city of São Paulo, state of São Paulo. Such equity interest consist of the following: (a) seventeen percent (17%) of what is called Shopping I and, (b) twenty one point three seven five percent (21,375%) of what is called Shopping II (expansion) (the "Transaction"). The aforementioned approval represented prior conditions for binding FUNDAÇÃO to the Transaction.

The amount payable by JHSF Shoppings Ltda. for the Transaction, pending certain requirements usual in transactions of this type, is three hundred and fifty million reais (R$350,000,000), of which one hundred and fifty million (R$150,000,000) is payable in cash on the date the Transaction is closed and the balance will be settled by exchange of assets.

JHSF will keep its shareholders and the market in general informed on any developments regarding this matter.

Sao Paulo, October 14th 2013.

Eduardo S. Camara

Vice President and Investor Relations Officer

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