Jasper Commerce Inc. announces the release of powerful new Digital Asset Management (DAM) capability for the Jasper PIM SaaS product, initially offered at Jasper's Enterprise pricing tier. Digital Asset Management is an essential part of a product manager's overall merchandising arsenal, and Jasper's DAM release has been met with much anticipation from some of the Company's large customers - brands such as Samsonite, Sennheiser, Jamieson Labs, to name a few. This new DAM release contains a host of new asset management features, allowing Jasper Enterprise customers much better control over their product imagery, video content, documents (typically containing technical specifications or product user manuals, etc.) as well as 3D models or other complex media to support emerging augmented reality or virtual reality applications.

The purpose of using Jasper's new DAM capability directly within the PIM itself is to: a) have all eCommerce related digital assets managed centrally, and b) enable the online seller with vastly improved product detail pages (PDP) on their digital storefronts (I.e., wherever they sell their products or services online). Product pages that contain better imagery, videos, and rich documentation have significantly improved sales conversion rates. The new DAM capability will allow Jasper's customers to power complete AR (Augmented Reality) experiences, which according to recent research can improve customer engagement by 19% and sales conversion rates by 90% .

Moreover, accurate and detailed product pages are less likely to lead to returns or order reworking on the fulfillment side, which is a key operational benefit for merchants. The result is increased shopper satisfaction and considerable time savings for the DAM users, or merchants themselves. Historically, Jasper PIM supported what it called mini-DAM capability, which offered basic utility in support of managing image, video, and documents.

This new release represents a milestone in Jasper's product R&D roadmap as it realizes its vision of having a more robust DAM experience built directly into the Jasper PIM product. Jasper expects the release of this new capability to positively impact its ability to attract net-new Enterprise customers, as well as to provide an improved overall value proposition for customers at its more down-market Standard and Plus tiers - customers who may be contemplating an upgrade to their plan to obtain these new DAM features. Many Jasper PIM Enterprise merchants make use of a separate DAM product within their organization, and the introduction of this capability directly into Jasper PIM should simplify its customers' overall technology stack, saving them time and money.

Enterprise brands can now use the single Jasper PIM + DAM combination to perform all their commerce-related merchandising function in one place.