Japan Tobacco Inc. announced the addition of new variations to its Mevius Premium Menthol Option series: Mevius Premium Menthol Option Yellow 8, Mevius Premium Menthol Option Yellow 5, and Mevius Premium Menthol Option Yellow One 100's. The new products, to be rolled-out across Japan from the middle of February 2015, feature the new aroma-changing capsule in the filter. The menthol category in the Japanese domestic tobacco market has been growing, especially the market for products with capsules, In May 2013, as an extention of the Mevius Premium Menthol series, which uses 100% natural menthol, JT released three Mevius Premium Menthol Option products, the new menthol series featuring the aroma-changing capsule. These products have been very well received by consumers.

To better meet the diversified needs of consumers, JT will be launching the following products with a new variation of the aroma-changing capsule: Mevius Premium Menthol Option Yellow 8', 'Mevius Premium Menthol Option Yellow 5, and Mevius Premium Menthol Option Yellow One 100's'. Before crushing the capsule in the filter the cigarette gives the same clear and refreshing menthol sensation that characterizes all products in the Mevius Premium Menthol series through the use of 100% natural menthol. With the three new products, after crushing the aroma-changing capsule, can enjoy the clean sharp aroma gently spreading over the palate, a sensation different from Mevius Premium Menthol Option series currently on sale.

The packages will feature the streamline motif of Mevius, with yellow light emanating from a capsule emblem to represent the clear and refreshing natural menthol sensation as well as the clean, sharp aroma that the capsule gives off when crushed. With the evolution of Mevius through the development of brand equity, the company is committed to continually offering further added value and satisfaction to consumers.