iPic Entertainment announced the appointment of Holly Lang as Chief Marketing Officer (CMO) effective May 31, 2017. Lang joins iPic after spending over 20 years as a business and marketing strategist, having served senior leadership roles at brands including iHeartMedia, Cond© Nast, Tishman Speyer/Rockefeller Center, and has run a successful marketing and experiential agency for clients including the Tribeca Film Festival, Spring Studios and the Faena District. As CMO for iPic Entertainment, Holly will lead and oversee all marketing efforts across the entire iPic brand portfolio including theaters, restaurants, experiential programming, content, membership and partnership strategies. Holly brings her diverse knowledge of multi-platform integrated marketing and experiential strategies to the CMO role at iPic, previously holding the position of Senior Vice President, Marketing and Integrated Partnerships for iHeartMedia, where she ran marketing across local and national divisions and developed strategic partnerships and creative services for the company's brand and agency partners. Most recently, Holly has run her own agency that managed highly-targeted strategic partnerships, brand marketing, experiential programming and growth acceleration strategies for their clients including the Tribeca Film Festival, Faena District Miami Beach, Spring Studios/Spring Place, Dynamic Yield and Sakara Life with brand partners including American Express, IBM, AT&T and Samsung.