Inceptus Capital Ltd. ('Inceptus' or the 'Company') (TSX-V: ICI.P) is pleased to announce that it has filed a filing statement dated August 28, 2020 (the 'Filing Statement') with the TSX Venture Exchange (the 'TSX-V') for the Transaction previously announced in the Company's news release dated August 31, 2020.

The TSX-V has provided conditional approval for the Transaction, the proposed name change, and the Financing (as described in the Company's news release dated August 31, 2020). The Transaction is expected to close on or about September 30, 2020 (the 'Anticipated Closing Date').

Additional information concerning the Transaction, Alpha, Inceptus and the resulting issuer is provided in the Company's news releases dated November 18, 2019 and August 31, 2020, and the Filing Statement, which is available under Inceptus' SEDAR profile at www.sedar.com. In accordance with the policies of the TSX-V, Inceptus' common shares are currently halted from trading and are expected to remain so until completion of the Transaction.

About Alpha K-9 Technologies Inc.

Alpha K-9 Technologies Inc. is a private company incorporated under the Business Corporations Act (British Columbia) on January 27, 2017. Alpha is a canine wellness company that specializes in the invention and production of canine products designed to optimize the health, longevity, cognition and performance of dogs using scientifically validated ingredients, dosages and formulas.

Contact:

Tel: (778) 658-0879

Email: tamara.colgan@alphadoglife.com

About Inceptus Capital Ltd.

Inceptus is a capital pool company within the meaning of the policies of the TSX-V that has not commenced commercial operations and has no assets other than cash. Except as specifically contemplated in the TSX-V's CPC policy, until the completion of its qualifying transaction, Inceptus will not carry on business, other than the identification and evaluation of businesses or assets with a view to completing a qualifying transaction under the policies of the TSX-V.

Forward Looking Statements

The information in this news release includes certain information and statements about management's view of future events, expectations, plans and prospects that constitute forward looking statements. These statements are based upon assumptions that are subject to significant risks and uncertainties, including assumptions that all conditions to the closing of the Transaction and the Financing will be satisfied and that the Transaction and the Financing will be completed on or before the Anticipated Closing Date on the terms set forth in the Definitive Agreement (as defined in the Company's news release dated August 31, 2020). Although Inceptus and Alpha consider these assumptions to be reasonable based on information currently available to them, they may prove to be incorrect, and the forward looking statements in this news release are subject to numerous risks, uncertainties and other factors that may cause future results to differ materially from those expressed or implied in such forward-looking statements. Such risk factors may include, among others, the risk that required approvals and the satisfaction of material conditions are not obtained in connection with the Transaction or the Financing, the risk that the Transaction or the Financing is not approved or completed on or prior to the Anticipated Closing Date on the terms set out in the Definitive Agreement or at all, the risk that sufficient funds may not be raised pursuant to the Financing, and recent market volatility and potentially negative capital raising conditions resulting from the continued COVID-19 pandemic and risks relating to the extent and duration of such pandemic and its impact on global markets. -3- {D0129001:2} Although Inceptus and Alpha believe that the expectations reflected in forward looking statements are reasonable, they can give no assurances that the expectations of any forward looking statements will prove to be correct. Except as required by law, Inceptus and Alpha disclaim any intention and assume no obligation to update or revise any forward looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward looking statements or otherwise. The securities referred to in this news release have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, and may not be offered or sold within the United States or to, or for the account or benefit of, U.S. persons absent U.S. registration or an applicable exemption from the U.S. registration requirements.

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