Impelus Limited announced the roll-out of its higher margin Premium Lead Generation (PLG), including Solvers, technology in the test and learn phase in the 'Home' sector including a campaign launched in Home Improvement. Home is an additional PLG industry sector for Impelus and includes multiple potential sub-categories such as Energy Efficiency, Building Products, Security and Home Improvement. The launch of PLG Home demonstrates the quick adaptability of IMS' PLG products and technology to new industry sectors and their growing appeal as a PLG/Customer Acquisition solution for brands and marketers.