Swedish firm Hövding is taking its business up a gear in the German market through a strong new agency partnership with
“We and the market are more than ready for this partnership and for a more direct presence in
Hövding is the world’s first airbag for cyclists, designed as a discreet collar that riders wear around the neck. The airbag is folded into the collar, along with Hövding’s advanced sensors, which monitor the cyclist’s patterns of movement and react when an accident happens. The deployed airbag inflates into a hood that supports the neck and provides the world’s best shock absorption.
“Alpina protects people with helmets and sports eyewear when they’re cycling and skiing, which is why our resellers and partners have put their trust in us for decades. Through this trust, and the high level of protection that Hövding’s airbag for cyclists is known to offer, we’ll be able to expand our portfolio and make urban safety available to an even larger target group,” comments
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