Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales. The former publisher of People en Espa ol and general manager of Galavision and MTV Tr3s, Ballas-Traynor will lead the advertising sales strategy for Hemisphere's portfolio of networks. Ballas-Traynor has more than 25 years of experience in Hispanic media, building and leading top Hispanic media brands across TV, digital, mobile, print, and live events.

During her tenure as publisher of People en Espa ol, she oversaw the company's brand strategy, ad sales, marketing, research and digital departments, and is credited with leading groundbreaking research that resulted in record-setting revenue growth. Most recently she was co-founder and EVP of CafeMom's MamásLatinas, where she leveraged and aligned consumer insights and clients' campaign objectives to develop innovative marketing solutions.