Saves Multichannel Retailer Time and Money


Detroit, October 13, 2011 – Heiler Software is helping The Yankee Candle Company, the world's largest manufacturer of premium scented candles, to refresh its product information by managing all of its data in a centralized source. As a multichannel retailer offering more than 150 fragrances, with 528 company-owned retail stores, an ecommerce site, and a growing catalog division, Yankee Candle will work with Heiler Software to further streamline management of its distribution channels; thus increasing efficiency while saving the company both time and money.


While re-launching its ecommerce platform with Speed FC, Yankee Candle needed a central place for all of its product information and a scalable solution. The Heiler Product Manager solution provides return-on-investment (ROI) and the ability to be strategic in the long-run.


“The Heiler PIM solution is robust yet flexible and offers an intuitive user interface making it a great fit for us.” said Elaine Keyes, director of project management, The Yankee Candle Company. “It has transformed the way we manage our website’s content from a time consuming, largely manual process, requiring an inordinate amount of IT involvement, to a centrally managed process handled entirely by the business user. The efficiency gains have enabled us to make quicker and more frequent content updates, improving the customer’s experience.”
The Heiler Product Information Management (PIM) tool went live with the launch of our new website on June 28th, 2011. Manufacturers and retailers require tools that speed up the data management process and especially the New Product Introduction (NPI) process. The highly flexible import and export layers of the Heiler PIM are enabling a very quick import process and a first integration with one of the leading ecommerce vendors, Speed FC. (www.yankeecandle.com)

“Leaders select Heiler, because we help them transform their business,” said Greg Wong, CEO of Heiler Software Corporation. “We look forward to helping Yankee Candle increase their conversion rates, centralize their data management process and increase revenue through long tail.”


For quick execution, Heiler’s partner Ideosity will execute the PIM implementation. Rich Dase, founder of Ideosity, said, “Product Information Management is the key to online success. We are pleased that Yankee Candle selected Heiler and Ideosity as its team to put this foundational element in place. We look forward to working with Yankee Candle to achieve its online initiatives.”

About The Yankee Candle Company


The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 41-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 20,500 store locations, a growing base of Company owned and operated retail stores (528 Yankee Candle Stores located in 45 states as of July 2, 2011), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,300 store locations and distributors covering a combined 48 countries.

About Ideosity


Ideosity is a boutique Web Development company that specializes in building world-class websites for enterprise level customers. Ideosity’s mission is to provide a complete solution to our customer’s online initiatives utilizing tools such as Product Information Management & Content Management Systems, Where to Buy Online & Offline services, Contextual Advertising, Search Engine Optimization, Content Delivery, Back-End Systems Integration and Hosting.