The board of directors of Health and Happiness (H&H) International Holdings Limited announced that Mr. Camillo Pane (Mr. Pane), aged 53, has been appointed as the chief executive officer (CEO) of the company with effect from 1 September 2023. Mr. Pane has been passionate about making a difference in the lives of consumers since he started his career over 29 years ago. Mr. Pane's career has centred on building iconic brands and creating growth strategies focused on customer-centric innovations and experiences, which includes building digitally native brands and expanding brands into new markets and new segments.

Mr. Pane was the CEO and a member of the board of directors of Coty Inc. (Coty) from 2016 to 2018. While at Coty, he led the merger of Coty with P&G Specialty Beauty by setting up and implementing a new divisional organizational structure, a new vision, purpose and culture. He joined Coty as Executive Vice President Category Development and Global chief marketing officer in 2015 prior to being promoted to chief executive officer.

Before joining Coty in 2015, Mr. Pane was the Senior Vice President and Global Category Officer Consumer Health at Reckitt Benckiser (RB) Plc ("Reckitt Benckiser"), where he spent almost 20 years across Global and Regional operational roles. The Consumer Health business included OTC brands like Nurofen, Mucinex, Gaviscon, Strepsils, and Wellbeing and VMS brands like Durex, Move Free, Megared and Airborne. Mr. Pane has been a member of board of directors of Passione Beauty Srl since 2022.

He has also been a senior advisor to private equity funds, such as Blackstone, Advent International, Apollo and Permira, where he worked as a lead advisor on several global projects in the Wellness and Beauty Space. In 2019, Mr. Pane co-founded Present Life Corp, a new global company conceived to create and acquire clean, benefit-led wellness and beauty brands with no compromise on performance or the planet. All brands within Present Life Corp.

were sold in 2021 and 2022. Mr. Pane has held numerous international senior executive roles throughout his career, having lived and worked in both developed and emerging markets, including North America, United Kingdom, France, Italy and Brazil. As a native Italian, Mr. Pane started his career working for Kraft Jacobs Suchard in Italy in 1994.

Mr. Pane graduated from the University of Bocconi in Milan with a degree in business administration in 1993.