Svensk Handel's (
The report shows that Swedish domestic e-commerce declined 3 per cent during December compared to the same month in 2021. Over the entire Christmas period of November-December, e-commerce kept pace with last year's in terms of turnover at current prices.
However, the report shows that the average purchase amount fell despite inflation, suggesting a significant decline in volume sales in e-commerce. Despite increased prices, retailers are finding it difficult to compensate for purchase prices in combination with, among other things, increased energy costs, writes Svensk Handel.
For 2022, e-commerce turnover decreased by 9 per cent in
According to Svensk Handel, the nicotine and tobacco products segment grew by 23 per cent last year. That is a continued increase compared to previous reports released earlier this year. The only other categories to have experienced growth during the period are children's items and toys, at 9 per cent, and pharmaceuticals, at 3 per cent.
"E-commerce has experienced a broad downturn affecting most sectors. However,
Svensk Handel is a Swedish trade- and employer organisation which engages in trading issues for wholesale, retail and e-commerce. Every month Svensk Handel conducts an interview-based study to report how Swedish e-commerce has developed during the period.
Access the full report (in Swedish) here.
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