Harvest Health & Recreation Inc. has hired Ron Goodson as Chief Operating Officer ("COO"), effective immediately. An executive with more than three decades in the food, beverage and consumer goods industry, Goodson will enhance Harvest's capabilities to scale its operations in key markets nationwide and to drive profitable revenue goals. Goodson will report to Harvest CEO Steve White and replaces outgoing COO John Cochran. Most recently, Goodson served as President and COO of Verano Holdings LLC ("Verano"), where he successfully led work around financial metrics, organization structure, performance management and team acquisition and development which drove positive EBITDA results as Verano scaled operations in their focus markets.