Digital technologies, from AI to big data, are transforming the world of personal finance.
Over the past decade, a massive shift has occurred within the digital finance sphere as mobile apps and technological advances have placed an array of personal finance tools in the palm of our hands. This industry transformation has only accelerated in the wake of the COVID-19 pandemic, when billions of people around the world turned to digital tools for managing their day-to-day tasks, including investments and finances.
At the forefront of this transformation is Hanwha, which aims to go beyond traditional finance and provide digital-based financial solutions optimized for a variety of lifestyles. Embracing its mission to enhance the lives of its stakeholders, Hanwha's financial affiliates have developed a range of innovative products and services that are designed to contribute to the sustainable prosperity of its customers by making personal finance more accessible, convenient and user-friendly than ever before.
As global fintech revenue continues to climb, financial institutions are exploring new ways to meet the rapidly evolving needs of their users. Check out these four emerging personal finance trends resulting from the digital revolution and discover how they can enhance your life.
1. Personalized Finance: Centered on You
Personalization is a growing trend in many industries, and finance is no exception. Personalization is crucial for customers in the financial services industry, with 72% of them considering it 'highly important' in today's landscape. With the help of advanced analytics and artificial intelligence, financial institutions can gather and analyze data about their customers' financial habits, goals and preferences. This, in turn, drives better performance and better outcomes. Personalized finance goes beyond just tailored investment advice and financial planning to include other services catering to the unique needs and preferences of individual users.
One such brand is Hanwha's LIFEPLUS, a shared vision of Hanwha's financial affiliates that delivers personalized financial solutions to its customers based on their individual needs and goals. The brand is applied to different apps and initiatives put forth by each financial affiliate of the
In addition, Hanwha also offers the LIFEPLUS TRIBES app, which links users with virtual communities based on their hobbies and interests, promotes overall well-being and provides personalized product recommendations. Users can participate in challenges with their 'tribes' or virtual communities based on shared interests such as sports, art, gastronomy, music and fireworks. This enhances their lives with wellness and a sense of community.
Overall, the personalization trend is likely to continue in the years ahead as consumers increasingly demand tailored experiences and companies seek to differentiate themselves in a crowded marketplace.
2. Fractional Shares: Investing Made Accessible
Investing is the one thing all the wealthiest people have in common. But now, investing isn't just for the top 1%. Fractional investing is challenging the dynamics of traditional investing and making it more accessible to people from every lifestyle. So, what are fractional shares? Instead of buying a whole share of stock, people can buy a fractional share, which is like a 'slice' of stock representing a partial share. Lowering the financial barriers to entry makes fractional investing one of the best and most approachable investments for beginners. Fractional investing rose in prominence during the pandemic because people were spending more time at home, saving more money and looking for ways to invest their extra cash. Combined with an increase in digital brokerage apps, it's now easier than ever for people to build a diversified investment portfolio without investing large sums of money upfront - all from the comfort of home.
In line with this trend,
3. obile Banking: The New Normal
It's not just investing that's gone digital. Banking has too, and the younger generation is leading the charge, leveraging mobile apps to manage their finances in ways that were unimaginable just a few years ago. According to a recent survey, 99% of Gen Z and 98% of millennials use a mobile banking app for various tasks, such as checking balances, paying bills and transferring funds. What's more, during the COVID-19 pandemic, Gen Z spent double the amount of time on finance apps compared to pre-pandemic use. With installs of fintech apps growing by 32% between 2020 and 2021, this trend is expected to continue into 2023 and beyond, with an increasing shift towards digital banking, online platforms and other digital tools that make finance more accessible.
The benefits of mobile banking also extend to security.
4. Super Apps: The App for Everything
What is so super about super apps? In the past, people often had to use multiple apps or websites to manage different aspects of their lives, including their finances, insurance and health, which could be time-consuming and confusing. However, the rise of super apps within the finance industry is changing that. Super apps, already highly popular in
Hanwha Life Vietnam's LIME is one super app that offers users a one-stop shop for finance, insurance, lifestyle, wellness and more. With LIME, users can access a range of financial services, including insurance, investment management and more. They can also use the app to manage contracts online, obtain insurance product information, pay insurance premiums online and access wellness and lifestyle content via social networking features. By offering all these services in one place, LIME provides users with a more convenient and streamlined way to manage their financial lives.
The Future of Fintech Begins Today
Digitalization is laying the groundwork for a better financial future. Trends like personalization, fractional investing, mobile banking and super apps are all set to define the personal finance industry in 2023 and beyond. In the age of digital transformation, Hanwha is well-positioned to take advantage of these trends with its innovative products and services. From a person just starting their financial journey, an experienced investor looking to diversify their portfolio or someone simply wanting to live a more balanced and fulfilling life, Hanwha has something to offer everyone.
Contact:
T: 82-1588-2299
T: 82-2-789-5484
WEB: www.hanwharesort.co.kr
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